Earth Sciences

The year was 1990. George H.W. Bush was in the White House, coalition forces had declared war on Iraq, and Michael Bolton was at the top of the pop charts … Pretty grim, huh? Thank God for skateboarding. It was this very same year that a young pro skater from Upland, California named Chris Miller founded a company called Planet Earth. Along with World Industries, H-Street, New Deal, and Birdhouse, Planet Earth was one of the original skater-owned brands emerging at the time in response to what they saw as a lack of creativity in the industry. It was a sign—the skaters themselves were standing up to take control of their own destiny.
Seventeen years later, Planet Earth has become a powerful, culture-inspired and rider-designed apparel flagship of a distribution powerhouse called Earth Products that now extends beyond the realm of skateboarding into surfing and snowboarding. The seminal footwear brand and ground-breaking, fashion-forward outerwear label (Adio and Holden, respectively) have also been added to the Earth Products roster. A sale to K2 Inc. in 1997 provided the influx of capital and other resources needed for Planet Earth to grow, mature, and truly step into the future. And as founder and chief creative officer, Miller remains the captain of this vessel, playing a crucial part in the company’s identity and direction on all levels.

By Jennifer Sherowski

http://www.transworldsnowboarding.com/